The average conversion rate of a cold email is 15.11%.

If your sales emails aren't hitting close to this then this course is for you. We expose the 10 secrets of cold sales e-mails that convert in this 1hr 20mins course which provides you with all the tools and techniques you need to succeed.

In this course you will:

• Learn the 10 secrets that drive a good sales email

• Be provided with 7 free tools and range of techniques that can help you write a good sales email

• Be provide with a framework to improve the effectiveness of your sales emails over time

The course covers the following areas:

1. Targeting - how to ensure your email is read by the right people with the right message

2. Value Proposition - how to communicate the value of our product/service

3. Test and Learn strategy - how to adopt a strategy to continually improve your sales emails over time

4. The subject line - what the research says works and what doesn't in your subject line

5. Opening lines - how to introduce yourself and your offer to you prospect based on best practice research

6. Sales Pitch - how to get your prospect to take an action that will lead to a sale

7. Closing - how to say goodbye and add additional value to your prospect.

The course is supported by a range of data and research from some of the leading sales and marketing thought leaders and companies across the globe. Reviewed, consolidated and analysed to identify the 10 secrets of cold sales emails that convert.