A start-up is a company that is in the first stage of its operations.

•These companies are often initially bankrolled by their entrepreneurial founders as they attempt to capitalize on developing a product or service for which they believe there is a demand.

•Due to limited revenue or high costs, most of these small-scale operations are not sustainable in the long term without additional funding from venture capitalists.

•In the 1990s, the most common type of startup company was a dotcom venture capital was extremely , easy to obtain during that time due to a frenzy among investors to speculate on the emergence of these new types of businesses.

•Unfortunately, most of these startups eventually went bust due to major oversights in their underlying business plans such as a lack of sustainable revenue. However, there were a handful of Internet startups that did survive when the dotcom bubble burst. Internet book seller Amazon and internet auction portal eBay are examples of such companies. Other household names that come later are Facebook, Airbnb, Space X and Ant Financial.

•Startups need to invest time and money into research. Market research helps to determine the demand for a product or service.

A startup requires a comprehensive business plan outlining mission statement, future visions, and goals as well as management and marketing strategies.

This course has 5 sections:

Section 1: Introduction to Start-Up.

Section 2: Life of a Start-Up.

Section 3: Traction for Start-Up.

Section 4: Entrepreneur things.

Section 5: Case Studies.

The contents of the individual sections are given in Description and explained in detail in Videos.