Why
This Class is for You
I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but something happened in 2014 that completely changed how I coached my accounting and finance clients literally overnight.
I had a client Lisa who was a CPA Controller for a $4M per annum for-profit organization that licensed music for Karaoke machines. It was an unusual one-of-a-kind business in Columbus Ohio. (Hardly the mecca for music and entertainment.) Prior to that she had great roles in Treasury and FP&A with a particular joy for forecasting.
Despite 15 years of incredible skills across five industries and multiple Accounting Roles, she could barely get a call for an interview after a few months of job hunting.
When I talked to Lisa on the phone I was so surprised. Typically an accounting and finance professional has no problem getting a job. She shared with me that she never had a problem before and she feared ageism. Lisa was 43 years old. That is not when age discrimination hits so I knew that was not the issue.
I asked for her resume and review her LinkedIn profile and saw the problem immediately. Her resume and job campaign issues had to do with rank, industry, scope, and professionalism – not ageism. This was easily fixed.
My client was absolutely desperate for a job and I knew I had to act quickly. I got her logins for LinkedIn as well as other online job boards and within two hours, I re-aligned everything, got a new professional profile picture, submitted her resume to local recruiters, changed all of her online profiles to match her job search goals.
Within 72 hours she had five phone screen requests and within 60 days she had a new job as a Forecasting Analyst for a large automotive company. But that is not the best part…
She had not applied for a single job! Not one!
All the calls she got were from her online profiles. These profiles continue to regular hits even today allowing her to determine market and salary demand for her skills and plan her career.
This method is now the core of my career coaching practice.
So what is the secret? It is just one phrase: Keyword-stacking.
Once you learn how to keyword-stack your profiles in the way that recruiters search, you will get calls too.
What You Will Be Able to Do After Reading This Book
- Leverage a database of local and national recruiters
- Have recruiters come straight to you for great jobs
- Run a discrete search if required
- Get calls for jobs without applying
- Double your interviews with active and passive search techniques
- Tap unadvertised jobs in the hidden job market
With the class you get:
- Video instruction
- A resume template that beats the resume black hole
- My copyrighted “Core-3©” career assessment
- Fill-in-the-blank interview preparation scripts
- Salary negotiation scripts
- And so much more!
EXTRA BONUS: The class includes a database of 300+ recruiters specializing in accounting and finance. The database allows the possibility for discrete job searches or you can use it in addition to active and passive job search techniques that double your job interviews.
One of the reasons I did a break out book based on my best-selling Stacked program is due to the unique and unprecedented opportunity accounting and finance professionals have to leverage the recruiting machine that exists in this category.
There are hungry recruiters waiting to work with you today!
These methods have facilitated thousands of career changes, and now you can use them too!
I look forward to helping you achieve your career goals.
Sincerely,
Dr. Karen Gurney
