Google Analyticshas a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.

What You will learn

1. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account

2. 1. Metrics and Dimensions

   2. Creating Goals

3. Campaign Tracking

4. Segmentation

5. Attributions

6. Secondary Dimensions

7. Overview of Google Tag Manager and how to use it for some advanced tracking

8. Track Events in Google Analytics (non-page view actions) - Learn example of YouTube video tracking with Google Tag Manager

9. Cross-Device user tracking

10. Custom Dimensions

11. Import offline data such as CRM data into Google Analytics

12. Calculated Metrics

13. Custom Metrics

14. Sub-Domain Tracking - Using Universal Analytics and Google Tag Manager

15. Cross-Domain Tracking - Using Universal Analytics and Google Tag Manager.

16. Content Grouping

17. Alerts and Annotations

18. 
    

This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.

This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.

I have worked with Google Analytics since it's the first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You willlearn the skills you need to analyze your websiteperformance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and the marketing side of the business.I have dealt with many analytics technologieswaybeforeGoogle Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an onlineinstructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.