Welcome to the introduction to SEO course.

If you are looking to get more leads and sales through your website you will want to drive more traffic through to your site. A great way to do this is using SEO tactics. In this course, we explore a number of areas in the SEO sphere.

Areas include:

• An intro to SEO and why it is important

• Types of SEO and debunking some of the jargon out there

• Finding keywords to start you SEO project

• Tools to help you find winning keywords

• An overview of technical SEO

• Onsite SEO, content, metas and tools to help you

• Offsite SEO

• Local SEO - using Google My Business and Bing Places

• Backlinks

• Reporting on SEO success and how to measure your efforts.

SEO is an incredibly important part of digital marketing to help you business show up when the best potential customers make a relevant search online. Ultimately, showing up in the right place to the right people at the right time is the best way to drive traffic that converts.

This course will go at a relaxed pace and avoids jargon to help you understand more about SEO. It is designed to help beginners but may also help intermediate level professionals too.

About the trainer

Alix is a digital marketing nerd who specialises in SEO and PPC. She is also skilled in Google Tag Manager, Google Analytics and Programmatic Display.

After working in-house, for some of the top Welsh marketing agencies and as a freelancer, Alix set up her own digital marketing agency in 2018. Since then, she has delivered countless training course and is delighted to share this knowledge with others.