Apple Search Ads is a rather new ad channel that awaits to be mastered! We offer a compact run-through of what Apple Search Ads is all about. Find out about the correlation between App Store Optimization and Apple Search Ads, learn the best practices to structure and restructure your campaigns.

In this crash course, you’ll learn everything you need to know in three sessions that are covered by our Apple Search Ads Certified consultants.

1st Session:Starting Off With Apple Search Ads

The first session will provide you with an overview of Apple Search Ads from beginner to advanced level and will present the ideal form of a recommended campaign structure.

Outline of the session:

• What is Apple Search Ads?

• Apple Search Ads Basic vs Apple Search Ads Advanced

• Ideal campaign structure

• LAT On/LAT Off difference

• Goal creation

• Tracking the performance of campaigns

• Automations

2nd Session: ASO & Apple Search Ads

The second session will identify how App Store Optimization can be leveraged to discover high performing keywords to support Apple Search Ads.

Outline of the session:

• Company Overview

• How to find the high performing keywords with ASO to support Apple Search Ads

• Engagement of ASO and Apple Search Ads

• Actionable strategies to increase your overall performance with ASO

3rd Session:Apple Search Ads Campaign Creation

The final session will be an introduction to setting up campaigns and determining the most effective tactics!

Outline of the session:

• Basic campaign setup

• Demographic targeting

• Best practices & tactics to restructure your campaign

• Different scenarios w/bid updates

• How to create custom metrics