Dr. Sandeep K. Krishnan has published two books with Penguin Random House. Making of a CEO & Mind of a Consultant. He is the CEO of People Business consulting and has rich experience of supporting clients on various aspects of management consulting. He explains the entire process from motivation to promotion of the book. To the potential authors it provides many answers to the Frequently Asked Questions like "How to I find a publisher".

The following aspect are covered in this course.

•Your motivation to write a book ? - The five factors that can influence your purpose and motivation to write a book

•The big idea – is it relevant ? - How do you validate your book idea.

•How to pitch your idea to publishers : the importance of introduction and sample chapters. How a book proposal should be made & how do publishers look at the commercial viability of the book. Traditional publishers like Penguin or Harper Collins Vs self publishing Vs Kindle Direct Publishing.

•Sample chapters

•Getting your contract

•Writing your book : the aspects related to "researching for the book", "Style of Writing" and "the discipline". How most of the successful authors rely on consistency in writing to ensure time and quality commitments are met.

•Editing your book

•Publishing & Promoting the book : How your book can be the next best seller. The importance of the "Title", "Cover Design", and the "Marketing Plan" are discussed in detail.

The course provides practical advise based on the experience of the author of writing two business books.