Are you an author struggling to sell the first copies of your book? Wouldn't you like to have a detailed, insider guide that can show you the steps you need to take for success?
Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more.
This course was developed and prepared by author Bryan Cohen, as contracted by the Author Marketing Institute, an organization created to advance the practice of author marketing. The course is part of the Author Marketing Academy suite of courses.
Introduction
- In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.
What to Avoid
- Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.
How to Evaluate Your Book Listing
- Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.
Your First 10 Reviews
- This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.
How to Optimize Your Website
- Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.
Your First 10 Subscribers
- A walkthrough of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.
How to Optimize Your Book
- Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.
How to Network With Other Authors
- Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.
How to Give Back
- Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.
Price Pulsing & Advertising
- In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.
KDP Select Promotions
- Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.
Thinking Outside the Box
- Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.
Writing the Next Book
- In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.
Recap
- This video recaps the entire course from beginning to end.
