Tracking used car prices has always been a bit of a conundrum. Some model years are better — and more coveted than others. Meanwhile, makes and models are a bit like fashion, with popularity increasing and decreasing over time. Whilst Cap and Glasses guides are updated monthly the market is changing daily. Therefore, for any business to maximise both volume and profit, the valuation given to any vehicle is paramount to their success. In this section of the course we look at ensuring that we select the right cars for our market at the right price for the dealership.

Once in stock we need to showcase our stock in a fashion that becomes the USP of the department, increases brand awareness, and enhances the reputation of the dealership. This chapter will provide clear examples of how to achieve this with special emphasis on used vehicles. From photography to vehicle descriptions, on completion of this course you will be able to adapt the way you market your vehicles to drive increased sales enquiries overnight.

Finally, once priced it is paramount that checks and balances take place on a regular basis to ensure that the vehicles in stock do not become overaged. This course will provide a clear guide on how to achieve sound pricing processes to ensure days in stock never go over 40 days.

Enjoy the course.