If you are looking to start your business, increase sales, promote a new product, or improve your overall brand awareness, before you do any of that, consider asking yourself this question:DOYOUKNOWWHOYOUARESELLINGTO?
In order for your product or service to resonate and stick in the mind of your customer, you need to know who you are selling to. Decoding your buyers' persona DNA is a comprehensive, hands-on online course where you will be able to:
- Build your buyer persona (AKA:AVATAR)
- Define their pain points and challenges
- Understand their values and goals
- Map out their objections and decision-making role in the buying process
- Where they are more susceptible to consume your product
- The most appropriate channels to communicate with them
- The value exchange needed to facilitate a sale
Humans love stories and the best sales pages or sales strategies are based on a story that captivates you. Stories should resonate with your audience, but how can that happen if you are not able to know who you are having the conversation with?
Are you struggling with sales?
Are you struggling with converting new clients or reaching the right audience?
I am sure you think your product is a great fit for most of the market, but the reality is that it is not, It is a great fit to many, but you need to understand who they are and where they will engage with your product or service before you even decide to target them.
Maybe your vision is not attractive, your price point is the problem, the text on the header, the cover page of your landing page, the design of the ad, you can blame it on any of these or other factors. But the fact is that none of that matters.
To sell you need to know. Know who your clients are, know what they like, what they need, their pain points, you need to understand what makes them tick, what makes them become raving fans.
You need to decode your buyer persona's DNA.
Only when you do that you will understand how to improve your message, where to promote, what the promise of your product or service is, you will connect, and when you connect you sell.
You can not pretend to target everyone and talk to everyone in case someone buys, that strategy will leave you with low engagement and poor conversion rates, loss of money, and time.
So let's get started building and identifying your buyer persona together and make your product or service reach a whole new level of sales!
It's time to spend less money and time, and sell more!
See you inside!
Germán Coppola
