Even those of us who have been in business for quite some time, often forget the power of the basics of building a strong business .... solving a specific customer pain point, the value we bring to our customers, the market & technology dynamics, innovation, the competitive landscape and of course the financial opportunities, to name a few.

The topics covered in this "Fundamentals of Strategy" course are:

• The Concept of Value

• Competition

• Putting together a SWOT

• Connecting Strategy with Mission and Vision

• Choosing the Best Strategy

The basic concepts behind business, particularly those who focus in innovation are often presented in a very complex, difficult to understand style. This "PLAIN AND SIMPLE" series on business is different. It strives to introduce the basic concepts of business and business innovation in a very simple and easy to understand format using many examples from both non healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner.

The content of the series is based on the author's 35 years experience in the healthcare information systems business. This experience spans product design and launch, marketing, business development and executive management (including president). In addition it is based on 15 years teaching at the graduate level in the University environment.