This course introduces students to how marketing and communications professionals produce successful digital content. It provides a practical understanding of how and what to produce over a 12 month calendar in step by step units totalling 20 hours of engaging lessons, task-based activities, quizzes and final project brief.
Unlike most other courses on Udemy, we focus on implementing a unique learning framework to provide our students with both skill-sets and a dynamic portfolio to boost your career prospects and take to interviews. Our team has integrated a leadership mindset and confidence building into the programme to ensure you're able to clearly communicate new skills and competencies on your CV, to managers, and potential employers. It adopts a learning through practice approach with best practice tips, resources and guidance to get you quickly up to speed.
When entering into the world of professional work everyone needs help to showcase their talent and present themselves in the best possible light. One of the hardest things is going for jobs when you have little to no experience. This course will help you overcome this challenge.
This is a new online course, but Andrea Charles Fidelis and co-contributor tutors Natasha Maw and Paul Sternberg have combined expert tutoring experience exceeding 25+ years in Higher Education & Media Industries. Inside the course you will work through key learning objectives as if you're employed by a company, to fully immerse you into work focused vocational training.
The exciting range of course lectures includes:
Introduction to Digital Marketing & The Role of a Digital Marketer: Overview & Job Requirements
Business & Industry Review: Day One as a Trainee
Audience Profiling / Developing Online Marketing Plan: Research, Planning, Strategy
Social Media for Business: Creating a Best Practice Road Map
Copy-writing, Campaigns & Communications Calendar: What to Say and When
Designing Branded Content & Social Posts: Become a Designer Without Prior Experience
Digital Brand Strategy & Measurement: Find out How to Measure and Improve
Pulling it All Together - Skills & Competencies: Project Brief
Produce a Portfolio: Showcase Your Talent
