Are you tired of losing money? Are you wondering why you are tempted to invest in particular investment and then lose money? Are you confused about your instincts? In this course we will address all of these issues.

We will discuss theory behind 'Behavior Finance'. Unlike traditional theory where we define investor as active or passive, I will dig deep down and discover bias held by investors. I will discuss 20 different kinds of bias we face when making an investment. I will then classify investors based on these biases and provide recommendations to overcome these biases which can be having negative impact on you or your customers investment.

Behavioral finance is a field that combines psychology, economics and social sciences to identify and understand why people make certain financial choices, This can help advisors develop long-term relationships with their clients and build portfolios better suited to their clients. Investors are human, and therefore have the tendency to make emotional, biased investment decisions. Understanding the psychological or emotional factors that predispose investors to behavioral biases can help advisors differentiate their services and ultimately better serve their clients.

In the midst of current heightened market volatility, you need to focus on behavioral aspects of wealth management, and develop a greater understanding of how biases can impact clients’ investment decisions. Incorporating behavioral finance principles taught in this course is key to enhancing the client experience, deepening relationships, retaining clients and potentially delivering better outcomes.

My name is Omar Khan and I have more than 10 years of experience in helping more than 250 clients to bring their ideas to reality! I am here to help bring your idea to reality by connecting the dots for you.