My intention in this course is to provide students with an introduction to some of the key heuristics/biases in the world of Behavioral Economics and thereafter to help participant understand how to identify/mitigate such biases in the discipline of Product Management and within the role as Product Manager specifically.

Learn of biases such as Social Proof, Availability Bias, and Leadership Bias amongst others. How can we as Product Managers identify such biases at work and ensure that we ultimately build the right Products in the most efficient, and data driven, way.

This course will assist Product Managers, and others working in the field of Product Management. It will also be valuable to those with an Academic understanding of Behavioral Economics - e.g. Behavioral Economics and Psychology students - how to bridge the gap between this knowledge and how to apply it in the real world of commerce.

This course was written and produced by me, Paul Michael, a seasoned Product Manager with over 25 commercial experience, and one time University College London graduate in the field of Economics. My passion is to utilize new media and platforms to assist others in the pursuit of knowledge and my intention is to build upon this particular field of work with regards to Behavioral Economics in future courses.