The beginner's course to writing blog posts that engage your audience and position you as the go-to expert in your field.

This course takes you step-by-step through the blog planning and writing process.

You’ll nail your topics and decide on the best posts for your educational business.

You'll learn about style, structure and voice in online writing.

You'll have the confidence to write different types of posts that are suitable for your online audience.

You'll learn how to share expert content and tell relevant and compelling stories.

AND, I won’t just teach you how to write your posts, but the course design allows you to follow simple exercises to get the work done.

Course content:

1. Planning and focus

2. Crafting & structuring posts

3. Compelling story posts

4. Style and voice in online writing

5. Profile posts

6. Review posts

7. Adding value with embedded posts

8. Using sources & writing for a general audience

9. Editing and proofreading your posts

Course resources:

An implementation workbook with step-by-step exercises

Guide on where to include keywords on your post for SEO (search engine optimisation)

A guide to writing engaging titles for your posts

Editing and proofreading checklist

What a previous student has to say:

Lizzy is a thoughtful teacher with relevant, easy to understand content and valuable practice steps for true learning and implementation. Her course took me from zero knowledge of blogging to a published blog and stockpile of posts ready to be published!

Lara Kitts, special needs mama