‘Blue Oceans’ are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. By the end of the course you will be able to: Know Who developed the Blue Ocean Strategy, Understand What is a Business Universe, Differentiate between Blue Ocean and Red Ocean, Describe Ways to Create Blue Oceans, Understand Key Terms Related to Blue Ocean Strategy, Learn the Steps to Create a Blue Ocean Strategy, List the Blue Ocean Strategy Tools, Learn What is Meant by Value Innovation, Explain What is Tipping Point Leadership, Explain the concepts of ERRC Grid, Explain the Use of the Buyer Utility Map, Explain Steps for Strategy Reorientation & Execution and Describe How to Choose Right Strategic Approach.