This lecture series concentrates on stuff you need to knowbeforeyou begin your publishing project.

This lecture series concentrates on stuff you need to know before you begin your publishing project.

The brutal fact is that authoring a book does nothing to prepare you for the daunting tasks associated with publishing and marketing the book.

To be clear, this is not a how-to course. Rather it discusses the important issues that face all authors, especially self-publishing authors.

If you are thinking about self-publishing, then this lecture series will provide you with a wealth of information on self-publishing and marketing issues. That is what this lecture series is about.

If you are considering the other publishing options, these lectures will arm you with information that will benefit your quest.

No matter how the book gets published, the bulk of the marketing responsibilities will fall on the author. The marketing lectures will prepare the author to face those burdens.

In this series, you’ll learn:

• four options for your new book

• Self-publishing misconceptions

• Self-publishing issues

• Book marketing prerequisites

You’ll also learn

• how to create a overall marketing plan

• how to develop your marketing platform

And you’ll get the answers to the questions

• Does book marketing work?

• Does social media sell books?

In addition to the lectures, there are two downloadable spreadsheets to assist you in managing the project.

This course has been updated to add a new topic: The Landing Page Challenge. Your book's landing page is probably the most important marketing tool an author has. This new video discusses how to create a landing page that maximizes your chances of converting a visitor to a customer,