Brand Profile, Range Architecture and Extension in FMCG/CPG

Rating 3.8 out of 5 (5 ratings in Udemy)

What you'll learn

Range architecture in branding
Range extensions in branding
Core, variants, extensions, sku
how to screen extensions ideas
innovation plan
brand architecture
communication architecture
segmentation

Description

Learn about 3 fundamental branding tools:

- Brand Profile: a summary of the brand positioning.

- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria

- …

Duration 0 Hours 58 Minutes

Paid

Self paced

Intermediate Level

English (US)

Rating 3.8 out of 5 (5 ratings in Udemy)

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