Brand Profile, Range Architecture and Extension in FMCG/CPG

Rating 3.8 out of 5 (5 ratings in Udemy)
What you'll learn
- Range architecture in branding
- Range extensions in branding
- Core, variants, extensions, sku
- how to screen extensions ideas
- innovation plan
- brand architecture
- communication architecture
- segmentation
Description
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- …
Duration 0 Hours 58 Minutes
Paid
Self paced
Intermediate Level
English (US)
18
Rating 3.8 out of 5 (5 ratings in Udemy)
Go to the Course
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Paid
Self paced
Intermediate Level
English (US)
18
Rating 3.8 out of 5 (5 ratings in Udemy)
Go to the Course