Brand Profile, Range Architecture and Extension in FMCG/CPG



Brand Profile, Range Architecture and Extension in FMCG/CPG

Rating 3.8 out of 5 (5 ratings in Udemy)


What you'll learn
  • Range architecture in branding
  • Range extensions in branding
  • Core, variants, extensions, sku
  • how to screen extensions ideas
  • innovation plan
  • brand architecture
  • communication architecture
  • segmentation

Description

Learn about 3 fundamental branding tools:

- Brand Profile: a summary of the brand positioning.

- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria

- …

Duration 0 Hours 58 Minutes
Paid

Self paced

Intermediate Level

English (US)

18

Rating 3.8 out of 5 (5 ratings in Udemy)

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