Sherrill offers her course for aspiring and established fashion and interior designers providing easy to understand routes to building a recognizable brand. The course is designed to be helpful and informative to designers that opt to just work locally as well as designers looking to build a national brand. She eschews the very idea of hiring outside forms for logos or branding and gives designers a clear path to determine their own branding from inception all the way to designing and sourcing a perfect Shopping Bag...with fun anecdotes Sherrill takes the designer of a crash course of establishing themselves in the most authentic way- unearthing the colors, designs, packaging, product extensions that most dig firms pay outsiders to achieve. IN her 40+ year career Sherrill knows the process of Branding without either hiring a Branding firm to remain without a clear direction of how to Brand their collection or themselves.

The student gets an action packed fast track to their own personal branding. Starting with a logo and a signature color, sherrill holds the designers hand through developing packaging and actually incorporating their signature motifs into the actual products. So a Cratier Panther used on their logo and used in packaging is also used on their jewelry and handbag collections. A Gucci bag has their logo and then the logo repeats throughout their stores.