If you're a startup you've probably noticed that it's great on the one hand that you can make fantastic products, but if people don't trust the new kid on the block, they have no need for it, no money to buy it, no hurry to buy or no desire, then trying to market your fantastic product will be a challenge.

This course will guide anyone who just started their business or wants to know how to fuel their marketing strategy by utilizing your current client data.

I will guide you on how to go through the process and discover what your product is all about, which means figuring out who is likely to buy your product, deep-diving into what your product is about, etc.

For the purpose of this training guide a fictional company, The Owlery Coffee Co, was created to illustrate the different touchpoints. It was chosen because a coffee shop is in the industry of delivering a service and a product. It doesn't matter if your startup is a service delivery or physical product, as I will touch on both, and you can find some commonality in what you do. The Owlery Coffee Co will be used as an example to talk through all the discussion points