Welcome to Brand Mantra ! I am Vasant Patil and Ihave been working as a Product Developer and Brand Consultant since several yearsIhave been providing brand development services to several firms in Engineering, Real estate, Health and FMCG sector and I am glad to bring you this video courseware on Brand Development and Management.

First of all, this course is not at all about brand designing tools. This course is more designed for business owners, marketing professionals, managers (technical / non-technical) and students who want to develop a brand from scratch or take an existing brand to next level. It's a brand management guide. This course helps to you to look at various components within an enterprise that are related to branding. You don’t have to be technical person to learn about branding management. Apart from commercial enterprises, this course can be used by non-profits, educational institutes and government agencies as well. This refined course on branding has been developed through my ground experience and is based on some of timeless principles. My target is to load 22 core chapters. Even later if any productive subtopic flashes in my mind then Iwill keep on adding new chapters. Iwould be happy to respond to your suggestions, comments and reviews in comment section and I am sure you will love the branding building journey with me !