Few industries offer a more rewarding career than sport. With hard work, dedication plus a helping hand from our team of experts, the Sport Calling Break Into Sport online course can make your ambitions a reality. We can help you build the career you dream of. Learn how the sport industry works, study each discipline and identify the right role for you. Then create a killer application and discover how to shine in your interviews.

Sport Calling is the sport business school bought to you by the team from Sport Collective, a leading sports marketing agency based at The Shard in London. We have developed the Break Into Sport Course to be the best and most relevant direct training for people who want to get into and excel in sport business. We aim to enable every current or potential sport business professional to find their passion and advance their career.

A team of course leaders will teach you how the business of sport works and give an in-depth insight into the mechanics of each sport business discipline. This will help you find the area that best matches your talents and give you a comprehensive breakdown of this fascinating industry. We are not academics, we work in sport today and want to pass on real time knowledge and expertise to support your career ambitions.

In the first part of the course each core discipline is presented by an easy to follow, but with rich content, video presentation. Where appropriate there is additional reading, key facts for download, worksheets or some suggestions for you to research and build your knowledge and confidence.

The second part of the course is focussed more about you and your personal and career development.

Break Into Sport will give you first-hand knowledge to make you sound like a seasoned pro and key career advice that will give you the edge over your peers and help you to fulfil your potential.

COVID-19 UPDATE:

“Firstly, we hope everybody is staying safe and well during this difficult period. Whilst life feels somewhat on hold, this is a time for reflection and action. We at Sport Calling are no different in trying to make sense of how we can use our time in a positive and productive way.

With many of us working or learning from home, we’d like to support you during the COVID-19 lockdown and help inspire your learning and career development in sport.

To do this we will use some of our available home time to support the next generation, we will mentor you and give you a real head-start for when the sport world re-ignites. We will now include one-to-one coaching and mentoring to everyone that signs up to the course during the lockdown. Once you have completed the online course you can book a video call or you can submit via email your work, CV and letter for personal feedback and have your questions answered. There is no time limit on this – we will give this to support to everyone that signs up for this course regardless of when you complete it”.

Here are the key areas we cover on the course.

Sport Business Today

Sport Business is defined as the off-field business managing and facilitating sport. It's functions are mainly revenue generation, marketing, communications and broadcast.

Break Into Sport will both teach and empower you in the fundamentals of sport business - we'll make you sound like a seasoned pro. You get a comprehensive insight into each of the core disciplines to help you decide the right path for you. You will also get practical advice and support in your personal as well as career development.

Sponsorship

In this module we define sponsorship and how it differs from regular advertising. We look at what sponsorship can offer a brand and a rights holder and what makes a partnership work. We also identify how to build an effective sponsorship program and take it to market to achieve the optimum result.

Licensing & Merchandising

An introduction to the licensing industry and the role it plays in sport. We explore licensing definitions and terminology so you can become proficient, quickly. We teach you how licensing works, how deals are structured and defined and how to create a successful licensing and merchandising program.

Marketing

You will learn to understanding the fan's role and how to reach them as a rights holder in the most effective way. We also look at how to develop a sports marketing strategy in a fast moving world.

Broadcast Media Rights

As the single biggest revenue earner understand the role media rights plays in sport business is vital. Here we teach key principles and identify the parties involved and the challenges. We look at how to structure broadcast media rights and the sales strategies.

PR & Communications

We take a look at what skills you need to work in this area. We explain the different types of PR and Communications strategies within sport and how to measure success in a campaign.

Athlete Management

We introduce you to what Athlete Management entails and why communication is the No1 skill. We explain why athletes need management and what their role includes. We identify the major players and help you to decide if its right for you.

The second part of the course is focussed more about you and your personal and career development.

Find Your Passion and Unleash Your Potential

This section will enable you to explore what you are good at or are passionate about and how that translates into potential roles within sport business. We’ll also support you to enable you to make the most of your achievements and demonstrate your genius

Landing Your First Job in Sport

Ultra practical step-by-step guide to creating the perfect approach. Namely the research, CV, letter, follow-up and personal brand development.

Your Break Into Sport Course Tutors

Peter Daire

Hi. I’m Peter and I have a 20+ year career under my belt in sport business.

Today, I am a Founding Partner of Sport Collective, a sports rights and marketing agency based at The Shard in London, working with clients such as UEFA, UK Sport, Nike, Badminton England and The PFA. I am also a retained FIFA consultant, working with National Football Associations all over the world on their growth strategies.

I spent seven years as Global Head of Sponsorship at The FA where I sourced, negotiated and managed high profile partnership deals such as Wembley Stadium connected by EE, The FA Cup with Budweiser and the England team sponsored by Vauxhall. These deals are collectively worth over $250m. Prior to The FA I was a Senior Manager at Sky Sports and before that that I was Head of Digital Media at Turner Broadcasting.

Sean McAuliffe

I'm Sean I am also a Founding Partner of Sport Collective, sports rights and marketing agency, working with clients such as The FA, St.Andrews Links, Sky Sports, GB Taekwondo and Samsung. I am also a retained UEFA consultant, working all over the world on their commercial and marketing strategy.

I spent six years as Global Head of Business Development at The FA Group. where I oversaw the worldwide commercial strategy and development of The FA's core brands and assets, namely the England Team, The FA Cup, Wembley Stadium, St. George's Park and grassroots CSR programmes.

Prior to the FA I was the Commercial Director at sports rights specialists Copyright Promotions where I managed the sponsorship and licensing programmes of clients such as RFU, ECB, Chelsea FC, Jordan Grand Prix and Tennis Master series. I secured an industry first by sourcing and negotiating St Andrews historic global sponsorship agreements with Allianz, Callaway Golf and EA Sports.

Matt Cutler

Hi, my name is Matt Cutler I’m a sports journalist and communications expert. I joined SportBusiness Group in 2008 as a reporter on SportBusiness International and TV Sports Markets – two industry-leading B2B publications that’ve been around since the mid-90s. It is there I developed my skills and knowledge, interviewing some of the industry’s most influential names and creating content that set the agenda for a global readership.

In 2010 I became the youngest ever editor of SportBusiness International, a position I held for six years, before leaving in the summer of 2015 to work behind-the-scenes as a freelance media, communications and PR consultant for the sports industry. I created the successful SB Weekly podcast and I am now Head of Communications at Two Circles agency in London.

Do I get recognition for completing the course?

Upon completion we will send to you a digital certificate to say you have both engaged in the learning and completed the course. You may use this in all of your application credentials including your social media business profile.

Enjoy this learning process – sport business is a fascinating and exciting industry to work in so the effort is absolutely worth it!

Don't forget with our current special offer we will now include one-to-one coaching and mentoring to everyone that signs up to the course during the lockdown. Once you have completed the online course you can book a video call or you can submit via email your work, CV and letter for personal feedback and have your questions answered.

See you in the course!

Peter, Sean & Matt and all the team at Sport Calling