Podcasts are not new by any means, Business Insider says, but their popularity is growing. Almost 20% of U.S. adults ages 18 to 49 listen to podcasts at least once a month, according to a new report from comScore and audio network Wondery. This data tracks with an earlier report from Edison Research, which discovered that 21% of U.S. adults listened to a podcast in the last month, up from 17% in 2015.

This is absolutely awesome. Because when your podcast is being listened to by someone, they have their complete attention on it. They chose to spend their time listening to something that you are speaking about. You are the absolute authority in their mind. They are choosing you as their personal guru at that moment in time. Also, your voice is the only voice playing in their heads when their headphones are in their ears (or however they are listening to you).

For an entrepreneur, this is absolutely crucial. We want to get at our audience, but we don't want to sell. We want to help our audience feel empowered, but we don't want to sound salesy. We want to be known as a thought leader in our field, but we don't want to do it in a crass manner.

That's where podcasting comes into play. Podcasts are an awesome, cheap, and effective way to get at your audience without that much to it. In fact, once you take this course, you will discover just how easy it is to set up a podcast, and you will kick yourself in the butt for not doing this sooner.

I had the same experience myself. For years, I had been listening to other people's podcasts, wanting to have one of my own. But I am not technical at all. In fact, I am a non-techie in all the ways. So I feared that starting a podcast was beyond me.

One day, enough was enough, and I said, I am going to make this podcast of mine happen if that's the last thing I do. I researched online for days, and then I started my podcast. The more I learned about it, the more I saw that it was so easy to start one. I don't know why I was so afraid.

That's why I want to share this knowledge with you. The reality is a lot of people come to me asking how they can start their own podcast, but I know that they all have this basic fear in their head. They think that it is going to be way too technical for them to handle. They are worried that all of the technical jargon is going to go over their head. I am here to tell you that that is far from the truth. In fact, the reality is quite the opposite.

You can start your own podcast this week without any issues at all, and without any technical hurdles. It is that easy. Believe me. I am not technical at all, and if I can start a podcast, you can as well! 

Let's get this podcasting party started!