If you are thinking about getting into the events business or you are already in the industry, but you are struggling to find clients and make regular money from the events that you put on then this is the course for you. I will share with you the way that I made money in business with clever marketing that hardly cost me any money and how I ran the business so that I always had enough cash to pay the bills.
Are you worried that the events you are being asked to create don’t generate enough income?
Do you dream of finding your ideal clients that will pay you what you are worth?
Are you looking for a marketing plan that will work?
Do you have a grip on the business’ set-up and finances?
Whatever your background may be, if you’ve ever thought about turning your knowledge, your skills and passion into a profitable event/wedding planning business then you are in the right place.
You need a plan to succeed, to make things clear in your mind, so that you aren’t running around like a headless chicken. Running events and running the business are two separate things. This course won’t teach you how to run events, you know how to do that, and you are good at it, this course will walk you through how to create a marketing strategy that doesn’t just rely on social media. I will show you how to find clients from unlikely sources and show you that not everyone is your client because they can’t pay you what you are worth.
From figuring out who you want your ideal client to be, to pricing and marketing. I'll walk you through everything you need to know based on my own experience. You won’t find anything in this course that I haven’t tried myself. There are resources that have been created for you to build a profitable business. This is a “let’s make it happen” training.
What you’ll learn
Identify your ideal client and where to find them.
Evaluate demand for your business within your own area and check out what the competition is up to.
Execute a simple marketing strategy that has key dates to work with.
Find and set the right price point for your events.
Build a website that really hooks any prospective clients to schedule a meeting with you.
Use my simple, step-by-step process to create follow up emails to spark a meeting.
Build a network of people to market to, even if you’re starting from nothing!
Set-up your business so that you have limited liability.
Learn how many events you have to do in order to breakeven.
Create a simple cash-flow that will tell you in advance how much money the business will have.
Use a step-by-step guide to write a cracking proposal and contract
Buy the right insurance to keep you and your business risk free.
Are there any course requirements or prerequisites?
No experience in the industry, marketing or finance required!
A desire to turn your dream into reality!
Who this course is for:
