As of November 2016, there were more than 460 million people with LinkedIn profiles. However many were built without focus or purpose of goals in mind. Thus, they were built incorrectly. Few LinkedIn members created their LinkedIn Profiles with their most important keywords and their most important viewer in mind.

This course is designed to help you create a better LinkedIn profile and position yourself better than your peers and/or competitors on LinkedIn so that you can begin creating real value.

We discuss the key perspectives of building a LinkedIn profile in this course, as well as show you the most important areas of LinkedIn to apply these perspectives.

We discuss keyword best practices that focus on your "Most Important Viewer" as well as the 10+ areas of your LinkedIn profile you will need to fill out to get the greatest possible value. Knowing your most important keywords, the identity of your most important viewers, and how to build a profile that speaks to them, are the most important steps of using LinkedIn as a business tool.

During this course, we show you how a well-built LinkedIn profile is discoverable in many different ways.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.