After 45 years of building, reinforcing, and institutionalizing healthy cultures in various companies, Instructor Mike Baer, brings together the key ingredients, processes, and tools to launch and grow a company with a strong culture that attracts and unleashes top talent. In 7 short and impactful video sessions, you will learn the basics that you need as a founder, executive, and team leader to enjoy the benefits of great culture. Topics include Why Does Culture Matter? What is Culture? What are "Core Values?" How Do We Do Business? Why Do We Do What We Do? What is the Role of Leadership? and How Do We Make it Last?

Long before Jim Collins wrote about Core Ideology in Built to Last or Simon Sinek wrote about company purpose in Start with Why great companies of all sizes and aspiring startups found that a strong, vibrant culture that puts people first is critical to near and long term success.

This course is based on experience and research. It avoids the technical jargon of corporate anthropology in favor of tried and true processes. It almost a recipe for your unique culture using universal pieces and steps filled in with your personal beliefs, purpose, priorities, and strategies.