If you want to start a business but do not know where to begin and how to start, then this short course will enable you to:

1) Quickly learn how to formulate and test your potentially profitable business idea, and

2) Ready your business idea for conceptualization so that you could be able to monetize it.

The profitability and sustainability of businesses depend on the desirability, feasibility, viability and adaptability of their business ideas.

How the entrepreneurs and aspiring business owners start their businesses has a significant impact on the success or failure of their enterprises. Starting right includes the crucial step of proper formulation and testing of business ideas. Businesses whose concepts are built upon tested market desirability, feasibility and viability stand a chance of being sustainably successful. So, starting right is critical and it involves giving attention from the onset to basic but crucial factors that are often neglected. It is not enough to be passionate about a business idea, you have to test whether the market will like it and be willing to pay a premium for it. Businesses that are started on emotional drive are bound to fail. You have to formulate and test your business idea before starting to invest huge sums of money on it. This course is designed to help you navigate the initial challenges of starting a business so that your business may stand a chance to succeed.