Branding is all about theimage of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more.

Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective.

The success of a company can be determined by a brand. Branding includes many factors which help a company be successful. these factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions.

In this course you will learn what branding is, we will go over the basics of branding.

You will discover how important it is to know the audience you are trying to reach and a few tips and how to determining who your audience is.

You will learn how to develop avatars based on your understanding of your audience. This saves valuable time and resources when you are establishing your brand as you know who you are trying to appeal to with your brand.

We will go over logos and answer the question: Are they all that important? We will take you through the elementary steps to establish your brand and your company identity.

I will also talk about media considerations, how to establish a competitive edge and finally give you some tips to reinforce your brand.

This is good stuff you need to know if you are starting a business or have already started it but aren't doing so well, so I'll see you in the first lecture.