In the world of business, having a strong brand is everything. Those who lack a powerful branding strategy are certainly going to struggle in their climb to success. Having a compelling brand can make the difference between success and failure in the business world.

In this course you will learn how to develop a powerful brand strategy by blending your personality and values with the functionality of your products, becoming a authentic brand and company.

Whether you lead a growing company, or are just starting out, this course will walk you through all of the necessary steps for creating a powerful brand. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.

In addition, I’m going to reveal hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

This course explores every step of the development process required to create the simplest and most immediately compelling brands.