After having spent some good years in the industry, the Language experts, Translators, interpreters, and professionals involved in academics and content writing often face stagnation in their careers and struggle to keep up pace with the industry demands and work pressure. A considerable number of professionals with high qualifications and excellence in their work fail to promote their talent and lack behind in the job market ladder. This course on Business development broadly addresses this challenge and helps professionals in expanding their horizons and increasing profitability. This course is specially designed for translators, interpreters, writers, editors, language experts, and freelancers, however, it is beneficial for all types of professionals.
This course on Business development broadly addresses this challenge and helps professionals in expanding their horizons and increasing profitability. The prime concern of this course is to identify, maintain and encourage relationship building within the company and outside the company, and take effective measures to increase their brand value.
In this course, the Trainer Ravi Kumar shares his 20 plus years of experience as a Translator, Trainer, Researcher, and Founder of Modlingua Group, India's top 10 language service
Key Points to learn:
How to enhance Public Image: Website (Static vs. Semi-Dynamic and fully dynamic), Photos Marketing Materials, Branding,
Why keep the office clean? Physical Office vs. Virtual Office
How to increase Company Exposure through effective use of Digital Marketing, Search Engine Optimization, Social Media Marketing plans
To carry out business development activities with a focus on Current Client Relations, New Client Outreach, Marketing Campaigns, Competitive Analysis
To develop a basic understanding of Market Research and Data Management
To learn about networking and leveraging
Learning outcome
The participants will be able to understand the basics of branding and use of quality images, propriety images, quality content for promoting some identified products and services. They will learn different ways to optimize sales and marketing of translation business through client management, online marketing, market research, data management, competitive analysis, human networking, and leveraging the strength of peers.
