The newest ground-breaking course from Dr. Matthew Checkley, the #1 rated instructor from Warwick Ventures and Connect Midlands, and author of Strategy Skills.      

What makes some businesses successful for the long-term, fun to manage, and full of opportunity?

One powerful answer to this vital question is "strong differentiation".

You want to create "uncontested space" for your venture, wherein there is no direct competition because your products and services are distinctive, valued-by-the-market, and hard-to-copy. 

While this idea is almost as old as business strategy itself, the central challenge has always been: "how to understand and master a simple process to find open strategic space...leading to excellent growth and profitability?"

This course is the answer.

Within this course, you will find:

• The benefits of strong differentiation and a simple process to make it work

• The costs of not pursuing this compact, effective approach to strategic management

• How to understand your distinctive strengths as an organization and how to match those strengths to market opportunities

• Powerful ways to diagnose where current products and services are failing customers

• Analytic tools to see where exactly to cut costs and where to add value to your market offering

• A proven recipe for testing innovations and refining them for market dominance

• Potent means of tracking and managing performance outcomes for long-term growth

In short, the course is our best-effort yet to provide you with a system to craft strong market differentiation. It will not only make your business much more distinctive and valuable, but also more fun to manage. Now, you'll see rapid ways to simplify your business, and add value, to delight your customers.

       ...and don't forget Udemy's 30-day no questions asked money back guarantee.  If you're not happy, we're not happy.  This should make your decision an easy one.