Who should take this course?

1. Students

2. Entrepreneurs

3. House-wives

4. Un-Employed Graduates

COURSE CONTENTS

PART 1: THE REALITY WE LIVE IN

1. 1. What is this World? How does it work?

PART 2: MINDSET DEVELOPMENT

1. 1. 1. Effectuation Theory of Entrepreneurship

      2. Entrepreneurial Mindset

         1. Entrepreneurial DNA:

   
   

   1. 1. 1. Having a Strong Why:

PART 3: BUSINESS UNDERSTANDING

1. General Business Basics

   1. 1. Business Structure/ Business Model

      2. Fixed Costs

      3. Variable Costs

      4. Top Line/ Bottom Line

      5. Visualization of Business Costs for:

         1. Hair Dresser Business

         2. Salon Business

         3. Restaurant Business

         4. Software Development Business

         5. Consultancy Business

         6. Super Store Business

         7. Clothing Store Business

         8. Sports Equipment Shop

         9. Gym Business

         10. Fitness Trainer Business

         11. Job

             
             

2. Which Business to Enter?

   
   

3. Business Planning Basics

   1. 1. Executive Summary

      2. Goal/ Objectives of the business

      3. “Why” of the business

         1. Why is the business being launched

         2. What is the need that you have identified

         3. What are the problems that are being faced by the target market

      4. “What” of the business

         1. What is the solution/product for solving the need

         2. What is the size of the market

         3. What are existing solutions in the market

         4. What is different about your product/ solution

         5. What are the costs and profit margins in the industry

         6. What are the assets that you may need for making the product/ providing the service such as office, factory, store/shop, cars/ bikes etc.

      5. “How” of the business

         1. How are you going to make money?

         2. How are you going to make/provide the product/ service

         3. How you going to market it to the target market

         4. How are you going to supply it

         5. How are you going to provide after sales services

         6. How are you going to finance/ fund the business

         7. How are you going to train your people

            
            

   2. Detailed Business Plan Structure and Samples

      
      

4. Starting Up