A company's essence is strategy and SWOT plays a important role in it , This course will in detail explain the working of SWOT ( Strength Weakness Opportunities and Strength) and its applications in a company where as a case study of Apple Company 2015/2016 will be presented for a better understanding how things work and how you can evaluate a company's present SWOT image , SWOTis a myopic strategy and can help in making some decisions and is a useful tool for supply chain analyst , business analyst and strategist in business . In this course you will be introduced to SWOT matrix in spreadsheet and how you can grade and find the SWOT score of your company , SWOT Analysis spreadsheet is available for download .