The course explains the idea of differentiated brand communication along with offering crystal clear idea about the role of celebrities in the society and their role as brand endorsers. Several theoretical concepts of celebrity endorsements have been explained along with defining the role of endorsements.

The science behind celebrity selection, contributors and outcomes of endorsements have been explained. Also how to manage endorsements across industry verticals so as to enhance company profitability and brand preferences.

Although the course carries examples based on Indian market, the designing of the syllabus is globally relevant and applicable