How many times have you tried to change a process, and your coworkers resist and complain so much that you just give up? Change is seriously hard work, but you can make it easier by using scientific models to persuade and support. Stop tearing your hair out, and develop a stronger approach with the help of these proven public health and community-building strategies. Join me as we make change easier, longer-lasting and ultimately more beneficial for your business!

In this course, you will learn conversational skills that will help your stakeholders transition from "no" to "maybe," and finally to "yes, we're doing this!"

These conversational topics will build empathy for members of your organization, accelerate your emotional intelligence, and ultimately develop your proposal team into the change agents they were meant to be. No more order-taking, no more churning at the bottom of the organizational chart. You're empowered to drive the transformations that are required to get your job done the right way!

This methodology is the proven scientific approach that has solved dozens of public health and social problems, from smoking cessation to cancer screenings, addiction recovery, and beyond. If it can work for such high-stakes change efforts, it can work for driving software adoption and having difficult conversations within your sales organization.