This course is about providing leadership and guidance over your company’s product development and value proposition strategies. Isn’t that a sales and marketing responsibility? Yes, sales and marketing certainly should have input and be strong allies, but who is responsible for capital allocations, budgeting processes, innovation agendas and operating plans? The answer – many people, including finance! And usually the CFO or senior finance leaders need to be the ring leader in several of these processes and when creating strategic alignment for multiple stakeholders.

This course talks about how to tie product development strategies to capital planning and operational decision making, along with customer feedback and overall marketing and value proposition strategies. This can be an all-encompassing and sometimes overwhelming discussion, but when executed effectively, can provide powerful alignment and direction. Follow through this course and see if you can take away some gold nuggets to take back to your team and organization on how to effectively and efficiently please your customers and guide your business investment and operating decisions!

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.