Rating 4.31 out of 5 (59 ratings in Udemy)
What you'll learn
- • Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.
- • Understand Customer Driven value management to develop stronger innovation context and business context in decision making.
- • Learn the nuances and career track of the Product Manager role.
- • Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & …
Rating 4.31 out of 5 (59 ratings in Udemy)
What you'll learn
- • Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.
- • Understand Customer Driven value management to develop stronger innovation context and business context in decision making.
- • Learn the nuances and career track of the Product Manager role.
- • Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & Design Thinking.
- • Master Product Lifecycle Development through Agile, Customer Personas, User Stories & Agile methodology.
- • Understand the varying role of a Product Manager through different types and sizes of companies.
- • Decide which type of Product Manager best fits one's goals and personality.
- • Understand the Product Lifecycle and how it applies to every product.
- • Know how to identify ideas worth pursuing and dedicating resources to
- • Understand how to get at the root of customer pain points
- • Understand and communicate customer pain by type and frequency.
- • Assess the core problem of a product
- • Find and compare competitors and competing products
- • Differentiate between Direct, Indirect, Substitute, and Potential competitors
- • Understand the process of Customer Development and how it relates to being a Product Manager
- • How to find potential interviewees for product interviews, user tests, and exploratory interviews
- • How to structure and run a customer interview
- • Perform your Product leadership role effectively.
- • Manage, connect and measure discovery and development activities for high impact.
- • Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit.
- • Plan and manage sprint activities and deliver targeted results.
- • Operate with Scrum & Kanban principles for high quality process management.
- • Plan and manage fast-paced effective releases that are made up of multiple sprints.
- • Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap and product backlogs.
- • Digital Value Proposition
- • Digital Product Management Thinking
- • Prioritization in Digital Products
- • Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
- • Product Lifecycle Stages, A Framework for North Star and supporting metrics
- • Performing Product Analytics
- • A/B Testing
- • Industry Case Studies and Applications
- • Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX) Design
- • Tools & Techniques for Low Fidelity & High Fidelity Prototyping
- • User Research for creating compelling products and services
- • Principles & Frameworks for Design Thinking and Information Architecture
- • Product Marketing Fundamentals
- • Go-To-Market Strategy
- • Planning and Budgeting, Conceptualizing Marketing Ideas
- • Sales Cycle Enablement
- • Product Marketing Metrics and tools
- • Internal stakeholder Marketing & Management
- • PMM Lifecycle Management
Description
Description
Learn from an organization that has helped more than 1000 people transition to Product Management roles.
Learn the core skills that make up the entire value management process of Understanding Value, Creating Value, Communicating Value, Delivering and Capturing Value. Learn Product Management end to end process, from ideation, customer discovery, market research, competition analysis, targeting, segmenting, positioning, building and delivering the product.
The demand for Product Management is increasing at a rapid pace.. More and more companies are finally figuring out how important this discipline and this role is to their success. Often tagged as ‘mini-entrepreneurs’, Product Managers (PMs) take complete accountability over their product, be it IT or non-IT operations, building their mini-brands from the ground up. They are seen as those who perfect the trifecta of direction, vision, and practical know-how to get the ship sailing. But, aren’t afraid to get their hands dirty, should the need arise.
What Skills you will Learn
Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.
Understand Customer Driven value management to develop stronger innovation context and business context in decision making.
Learn the nuances and career track of the Product Manager role.
Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & Design Thinking.
Master Product Lifecycle Development through Agile, Customer Personas, User Stories & Agile methodology.
Understand the varying role of a Product Manager through different types and sizes of companies
Decide which type of Product Manager best fits one's goals and personality
Understand the Product Lifecycle and how it applies to every product
Know how to identify ideas worth pursuing and dedicating resources to
Understand how to get at the root of customer pain points
Understand and communicate customer pain by type and frequency
Assess the core problem of a product
Find and compare competitors and competing products
Differentiate between Direct, Indirect, Substitute, and Potential competitors
Understand the process of Customer Development and how it relates to being a Product Manager
How to find potential interviewees for product interviews, user tests, and exploratory interviews
How to structure and run a customer interview·
Perform your Product leadership role effectively.
Manage, connect and measure discovery and development activities for high impact.
Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit.
Plan and manage sprint activities and deliver targeted results.
Operate with Scrum & Kanban principles for high quality process management.
Plan and manage fast-paced effective releases that are made up of multiple sprints.
Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap and product backlogs.·
Digital Value Proposition
Digital Product Management Thinking
Prioritization in Digital Products
Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
Product Lifecycle Stages, A Framework for North Star and supporting metrics
Performing Product Analytics
A/B Testing
Industry Case Studies and Applications
Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX) Design
Tools & Techniques for Low Fidelity & High Fidelity Prototyping
User Research for creating compelling products and services
Principles & Frameworks for Design Thinking and Information Architecture
Product Marketing Fundamentals
Go-To-Market Strategy
Planning and Budgeting, Conceptualizing Marketing Ideas
Sales Cycle Enablement
Product Marketing Metrics and tools
Internal stakeholder Marketing & Management
PMM Lifecycle Management
Ideal For:
Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
Product Managers who started off without formal training and looking to succeed in their new roles
People who want to transition into a Product Management career
Entrepreneurs and Intrapreneurs who want to learn the process on how to build a killer product
People who want to start a career in Product Management
Paid
Self paced
Intermediate Level
English (US)
532
Rating 4.31 out of 5 (59 ratings in Udemy)
Go to the Course