The consumer behavior course will allow you to understand the following concepts :

- What is consumer behavior ( a historical overview)

- What is Marketing research ( types and nature of data)

- External factors of influence ( family & friends, culture, marketing efforts)

- Internal factors of influence ( personality, motivation, perception, attitude, learning)

- What is motivation and how is it related to consumer needs

- What is personality ( Theories and applications)

- How perception impacts the way we see things

- How we learn about things ( behavioral and cognitive learning)

- How our personality shapes our perceptions and attitudes

- What is attitude and how attitudes are formed

- How to communicate effectively with our consumers

- How to design effective ads

- Decision making process (how to select among two or multiple alternatives)