This course, Fundamentals in Strategic Business Planning and Execution is a basic level course on Corporate planning and basically explains the commonly used terms and concepts in Corporate Strategic Planning.

Corporate Strategic Planning terms are explained with the help of Video lectures with adequate explanation given on fundamental concepts in Strategy Management.

Terms such as Strategy Management, Decision Making, Strategy Thrust, Strategic Alliance are explained with the help of diagrams, textual representation and the like where, the Learner is kept abreast, in mastering the concepts and terms in a gradual progression of ideas and facts.

Concepts around Strategic Thrust or Objectives creation, is explained in such a manner that the Learner understands the importance of its usage in Corporate Strategy Planning.

SWOT Analysis is attempted in Competitive Analysis where the SWOT Analysis is extended to include Mini-Maxi iterations of strategy from the different combinations of Internal and External Factors.

The purpose of this course is to make the Learner more efficient and effective as persons and strategic consultants where they understand the importance of the different strategic terms and concepts.

It may be helpful to Managers who may undertake basic functions or activities arising out of a strategic initiative and enables them to work well in Operational Floors and in fulfilling strategic or tactical initiatives undertaken by the firm.

This course can be taken by people or learners in all kind of organizations, not just business firms and is quite relevant in non-profit organizations such as in government, healthcare, non-profit enterprises and educational institutions.