Arts and Craft Shows have become a fundamental part of business for small labels, artists and craftsmen to gain customers, wholesale business partners and create income.
Being successful on these shows may make the crucial difference for your label and can get you on the next level of success and recognition.
In this Class I will share more than 8 years of experience with you and walk you through the whole process of preparing a Show, "surviving" it successfully and mastering the aftermath of a show. This class is for beginners who would like to get a quick overview - but even if you have experience with craft fairs there may be some tips, tricks and resources for you to explore.
Part I: Preparing a Show
In this first Part I will share tips on how to find a show, which products to bring, how to pack them, what to consider for writing your ToDo and ToPack lists and other crucial things you should not forget.
Included in this Class are a pdf file with several links to Craft Fair information websites, an example of To Do and To Pack lists and a blank pdf form Template to develop your very own Lists.
Part II: Presenting yourself and your products at a Craft Show
In this second Part I will talk about how to present your products so that they are most appealing to customers, how to interact with potential buyers and how to stay motivated and happy during a (sometimes exhausting) show.
I will cover these points in detail:
How to create a cohesively looking stand
How to present your products successfully and appealing
How to make a good first impression
How to find the balance between being friendly and approachable without being pushy
How to overcome Shyness in front of customers
How to consider safety Issues on shows
How to stay motivated and happy during a show
How to deal with slow sales and/or overwhelming success
Part III: The Aftermath of a Show
In this last class of three I will walk you through the aftermath of a show. I talk about how I manage my bookkeeping, how I usually assess my sales, how to implement necessary changes and other crucial things you should not forget.
Included in this class is a blank pdf form template to include your revenue and expenses so that you get your numbers right.
After this Class you will come full circle and are well equipped for your first (or next) Craft Show.
