“Create & Activate Core Values” is Module 1 of the Scaling Culture Masterclass that consists of 8 Modules.

Core values are the words and clarifying language that describe behaviors and expectations for your team. Those expectations will clearly demonstrate to your employees how to be successful in your organization. They drive hiring. They drive decision-making. They’re the lifeblood of your company's functioning, on both strategic and day-to-day levels. Think of core values as standard operating procedures for your team's behavior. They drive accountability and allow you to praise or coach your employees according to very clear standards.

• Can you honestly say your people act in accordance with your core values?

• Does your team make decisions and treat one another according to a common set of values?

• Do your core values clearly guide behavior and drive results?

Leaders should ask themselves those questions consistently.

“Create & Activate Core Values” is a framework designed to show you exactly:

• How to create core values

• How to activate and bring core values to life

• How to ingrain core values in the day-to-day

• How to incorporate core values in key documentation

• How to scale core values
  

Throughout the course, you’ll discover best practices you can implement immediately. Each step in the framework is tangible, actionable, and has relatable stories, exercises, and leadership tips.

To learn more about the other modules of the Scaling Culture Masterclass, please go to Ron Lovett’s page on Udemy.