Ever wonder why a company would commit to spending hundreds of millions of dollars on a charitable cause or take a public stand on a current social issue?

Why would any company do such a thing?

The answer is: Corporate Social Responsibility. Or CSR for short.

Today, CSR has become essential for all companies, no matter if they are large or small. And having an effective CSR communication strategy is just as important.

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In this course, we will get an introduction into what Corporate Social Responsibility (CSR) is, learn how to communicate our activities, and understand how we can use it to benefit both our companies and society.

You will learn:

• The basics of what CSR is and why it is important

• How to create your own CSR program

• How to communicate your CSR activities to your consumers & stakeholders

Specifically, you will learn important concepts like:

• The Triple Bottom Line

• The 4 main types of CSR activities

• The 7-steps to creating an effective CSR program

When it comes to communicating your program, we will discuss:

• Different outreach strategies

• Potential communication channels

• How to fine tune your communications

And along with all this will also be a few case studies and other interesting activities.

I look forward to joining you on our CSRjourney!