No organisation or business can survive without a proper database - it is the lifeblood of your organisation! This is as true for a non-profit organisation as it is for a big corporate company.

The training course will discuss the importance of a database and how to use it in the Fundraising & Marketing strategy of a non-profit organisation. I will guide you on how to start and grow your database to become a powerful business tool. It will give you the confidence and skills to use the database to enhance your Fundraising & Marketing strategy.

To help you, even more, there are 8 short videos to ensure you brush up on your MS Excel skills! You will learn how to personalise your mass emails and monthly newsletter by merging your database with MS Outlook. We will also look into the detail of using an automated email system.

In the last section of this program, I will discuss how to communicate with your database to get the best possible results. What should your content be and how to focus on the benefits and not the features of your organisation. The training is practical and explained in a way that you can apply it TODAY!