Learn how to professionallybrand your site to give it a premium, agency-designed look and feel
Differentiate your brand and products from the competition to convert more visitors into buyers
Get In-depth knowledge of Shopify as an e-commerce platform.
What you’ll learn
All the Shopify basics
How to choose and install the right theme for your store
Payment, shipping, tax, and cart settings
Adding products and creating collections
PLUShow to effectively brand and differentiate your store
How to best structure your navigation
Different approaches to photography
How to incorporate video
How to structure product descriptions
How to use social proof to build instant credibility
How to leverage advanced features as your business grows
Why and when you might need multiple sites for your business
Extending Shopify with a POS system
Expanding into other channels including wholesale, google shopping, etc.
About your instructor:
Over the past 8 years, Jeremy has played an instrumental role in the success of SoYoung, the acclaimed brand of innovative, insulated bags. An early advocate for eCommerce, Jeremy built SoYoung’s online presence from scratch and has overseen its growth into a seven-figure business.
Jeremy Robinson is also the founder of the Indie Brand Builder platform, where consumer product entrepreneurs can get practical, actionable insights on how to best focus their time so that they can reconnect with their passion and move forward with confidence. The platform provides free resources, community support and premium training programs based on first-hand experience building a seven figure consumer products brand.
Prior to SoYoung, Jeremy ran a design and digital marketing agency where he worked with leading brands such as Aeroplan, MacKenzie Investments, Franklin Templeton, InterContinental Hotels, University of Toronto and Jamieson Vitamins. He has also worked with numerous eCommerce businesses as a consultant.
Jeremy is the author of the book Indie Brand Builder where he documents his experiences launching and running an eCommerce brand. He has created a number of highly rated online eCommerce courses and is frequently sought out as a speaker at industry conferences.
