Since its publication in 2010, the Business Model Canvas has become a popular tool among people responsible for designing future enterprises of all sizes. It is attractive because it condenses years of business school and management consulting practice into a single page, effectively democratizing much of the traditional strategy theory in the process. And it is also freely accessible, that is, a quick internet search will provide you with access to a template, along with some background information on the basic concepts and process to populate the template.

However, I would suggest that the success of your future enterprise needs and deserves more than this basic content. Accordingly, the course leads you through business model design fundamentals in a step-by-step manner, and then builds on this basis by linking Finances and Key Performance Indicators (KPIs), as well as an analysis of the business environment (sc. SWOT analysis). A Business Model which is a product from this process is bound to possess better levels of quality, integrity, rigour and business environment awareness, which will provide a superior basis for your subsequent customer and business development efforts.

This course is ideal for people from any industry wanting to start a new business venture, either by building a new organization, or building a new line of business within the context of an existing organization.

It is also essential learning for those having to renovate or transform the value creation recipe of an existing business.