Value chain analysis approach to developing a business strategy will help students look at their businesses from a different point of view, to see it as a part of a large and complicated ecosystem. You will learn that any business depends a lot on the rest members of the chain when it comes to the final result – a satisfied customer. And even though one particular company typically doesn't cover all the processes the value chain consists of, the top managers of the company should try to do their best to influence the other members as much as possible. Sometimes "influence" means to remove them from the chain, or to create an alliance with them, etc. In the contemporary world every link in the chain must take care of final customer's values - even though it doesn't communicate with the customers directly. This course about how one can analyze the value chain their company consists in and what useful conclusions one can make from this analysis.