LEARN & LEVERAGE DIGITAL PRODUCT MANAGEMENT THINKING, TOOLS, METRICS TO BUILD MODERN USER FOCUSED DIGITAL PRODUCTS

Learn experimentation, hypothesis-driven development, data & metrics informed decision making in creating digital products.

The explosion of the SaaS model in recent years has been monumental in changing the technological landscape, and this shift to the cloud, naturally, has had a major impact on the product space and how product managers and teams – whether old or new – perform their job. In this course you will learn the key aspects that are required from a Digital and SaaS Product manager. You will gain insights into all the important tools and skills that are required for being a successful SaaS Product Manager.

What will you Learn?

• Digital Value Proposition

• Digital Product Management Thinking

• Prioritization in Digital Products

• Portfolio of Metrics - Business metrics, Customer metrics, Product metrics

• Product Lifecycle Stages, A Framework for North Star and supporting metrics

• Performing Product Analytics

• A/B Testing

• Industry Case Studies and Applications

Top skills you will learn

• Understand & Create Digital Business Models

• Create Data Driven Roadmaps

• Leverage Product Analytics for decision making

• A framework to identify the focus metric and supporting metrics for any digital product

Ideal For

Engineers or those in other functional roles who are considering a transition into Product/ Digital Product Management roles. Product Managers looking to learn a structured approach to digital product management thinking.