Digital marketing is an umbrella term for all marketing activities performed online. Businesses use digital channels such as Google search, social media, email, and their own websites to connect with their current and potential customers.

Today, people spend twice as much time online as they did 12 years ago. At the risk of repeating ourselves, the way people shop today has completely changed. This means that traditional offline marketing is no longer as effective as it once was. Digital marketing is any form of marketing you find online. Marketing has always been about connecting with your target audience in the right place and at the right time. Today, that means meeting your customers where they spend their time: online.

This course is broken down into small videos that will help you take your business to the next level. Whether with advertising, SEO, SEM, analytics, social media and much more. Nothing is left out in this course. We will go into different areas and look at everything in detail with small animations and text. So don't waste time in the fast-paced online world and enroll in this course today to learn what the dos and donts are in the digital world. Here's what we will cover:

• Search Engine Optimization (SEO)

• Content marketing

• Inbound marketing

• Social media marketing

• Pay-per-click (PPC)

• Partner marketing

• Native Advertising

• Marketing automation

• Email marketing

• Online PR

• Analytics and data insights

• Business strategy

• Content marketing

• Display advertising

• E-commerce

• Email marketing

• Local marketing

• Mobile

• SEM

• Social Media

• Video

• Web optimization