Rating 4.57 out of 5 (7 ratings in Udemy)
What you'll learn- Apply important principles in digital marketing to your business (with 15 feature packed modules)
- Improve your comprehension of how to properly undertake digital marketing tactics for a small business
- Gain in confidence on how to manage the growth of your business, where to acquire customers online, and how to engage with them
- Fast track in gaining powerful tools and techniques you will need to help you run your business more …
Rating 4.57 out of 5 (7 ratings in Udemy)
What you'll learn- Apply important principles in digital marketing to your business (with 15 feature packed modules)
- Improve your comprehension of how to properly undertake digital marketing tactics for a small business
- Gain in confidence on how to manage the growth of your business, where to acquire customers online, and how to engage with them
- Fast track in gaining powerful tools and techniques you will need to help you run your business more successfully using digital marketing.
- Be able to distinguish genuine digital marketing practitioners from those who purport to solve your business challenges, but are unable to make a difference
- All modules recently updated for 2020, this program now includes 15 modules that can be taken individually or as part of a comprehensive training program
- Access the best digital marketing insights, hear from a broad range of experts, and become more knoweldgeable in how to market your business
DescriptionIn this carefully structured program, you will get to learn the essentials of digital marketing and better understand the powerful digital tools that are at your disposal and how to make the most of them. This is not just a 'how to do it' course, there is also an abundance of useful information and valuable insights from a range of experts that will help you to acquire a much deeper understanding and equip you with the confidence and know how required to effectively promote and develop your businessonline.
The course is comprised of the following 15 modules (updated for 2021):
Introduction: setting the stage, what's digital marketing?
Taking your business online
What's a digital presence and how to achieve it
How to do content marketing
How to do social media marketing
How to do email CRM
How to do search marketing
What's the digital customer
How to develop a great customer experience
What's digital analytics
E-commerce marketing
Business Models in a digital world
Bonus lecture on digital planning
Useful digital marketing tools spreadsheet (note this is a set of tools, and not a lecture)
Inspiration ideas for digital marketing with case studies
There's a self-test quiz at the end of modules 1-12 to help check your progress.
Included are downloadable notes (containing all the slides) that accompany the first 12 modules.
Any of the above modules can be taken either as standalone, or you can work through the program at your own individual pace.
