Salesforce describes Digital Transformation as "the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."

Digital Transformation is experienced differently by each enterprise. Each enterprise has a different starting point. An incumbent business that has been around and used technology for 30 years has a different starting point and a different current state than a Born Digital company. Businesses will have a different vision and a different scale for their transformations. Implementation of these visions will be different and that will lead to different outcomes.

Our objective in this course is to teach you about the common elements that all digital transformation initiatives share.

In this course, we will perform a deep dive into various Digital Transformation topics such as:

• Types of Change

• Innovation, Disruption and Digital Transformation relationship

• Drivers of Digital Transformation

• Barriers to Digital Transformation

• 5 Domains of Digital Transformation

• Focus Areas (People, Process, Hardware, Software, Data)

• People, Process and Technology Triangle

• Technology Adoption Lifecycle

• Competition Lifecycle

• Initiating Digital Transformation

• Capability Enablement

• Change Agent & The TransformationSuccess Team

• Blockbuster & Netflix Case Study

• LEGO Case Study

• Digital Transformation Delivery Model

• Popular initiatives and examples (Cloud Computing, Business Process Management (BPM), Robotic Process Automation (RPA), Big Data, Business Intelligence, Artificial Intelligence and Machine Learning)

All course content will be accompanied by examples and scenarios taken from today's market.